On occasion of World Cancer Day, the Apollo Cancer Hospital and CURE Foundation organized a “Cancer Awareness Fashion Show Program” on 4th February 2013 at Apollo Cancer Hospital, Jubilee Hills, Hyderabad. The dazzling show with the theme of cancer prevention had students from top fashion institutes in the city -National Institute Of Fashion Design (NIFD); National Institute Of Fashion Technology (NIFT); Hamstech Institute Of Fashion & Interior Designing; Lakhotia Institute Of Design and Raffles Millennium International, vying for best design themes conveying the message of cancer prevention more easily and effectively.
This fashion theme, with students stretching all barriers of imagination, made a successful attempt at demonstrating the prevention of cancer by depicting five themes, each representing Cancer prevention through fashion designing. The five cancer prevention themes were ‘No Smoking or Chewing of tobacco’, ‘Moderation in alcohol consumption’, ‘Enhancing vegetables and fruits component in diet’, ‘Avoiding fried and non-veg foods’ and ‘Making adequate exercise a lifetime affair.’ Models sashayed the ramp to heighten awareness. The creative captions such as “Don’t Drink Death”,
“Smoking Thrills- But it kills” were well co-ordinated with equally stimulating costumes. The energy packed show kept the audiences engrossed. Eight year old cancer survivor Aleem entertained the audiences by dancing to a track from Gabbar Singh. The designs presented by a bunch of promising upcoming fashion designers were judged by an eminent panel comprising of Cine Actress Ms. Shriya Saran, Fashion Designer & Former Mrs. India Ms. Shilpa Reddy, Fashion Designer Ms. Asmita Marwah and Dr. Vijay Anand Reddy, Director, Apollo.